# Reels and short video editing

> I edit Reels and vertical video around what the viewer feels in each stretch, and I make the sound work on a phone speaker.

## How I edit

Before cutting, I write down what the viewer should feel in each stretch. Then I pick images the audience recognizes at once, instead of captioning the speech with cards. I edit in FilmCraft, an open source editor I contribute to, and use a script that measures the video and shows where the stimulus drops.

## The sound

Music over everything makes a video feel empty. I build the sound in layers: ambience, weight and detail. An effect only goes in where something happens on screen. I balance music and voice for a phone speaker and check the volume before exporting.

## My work

Between Oct 7 and Nov 7 I published 28 Reels. The median was 33.6K views, the most watched reached 1.2M views and 7 did not pass 10K. I write about what I took from those numbers on the [blog](https://daviandrei.com.br/en/blog/what-my-reels-taught-me). If you would rather edit your own Reels with AI, my method is in the [Claude skills](https://daviandrei.com.br/en/#loja).

## Frequently asked questions

**Do you only edit Reels?**
I edit Reels, YouTube and corporate video. My process is built for vertical video.

**Do you handle sound too?**
Yes. I build the sound in layers and check the volume before exporting.

**How do I order an edit?**
Through the form on the site or by e-mail. I reply by e-mail.

## Have a video to edit?

Tell me what you shot and where it will be published. I reply by e-mail. https://daviandrei.com.br/en/#projeto

Page: https://daviandrei.com.br/en/services/reels-editing/