# What my 28 Reels taught me

> Between Oct 7 and Nov 7 I published 28 Reels on my tech profile. The numbers come straight from Instagram and are from Nov 7, 2026.

By Davi Andrei. Published Nov 7, 2026, updated Nov 8, 2026.

## The numbers

- 28 Reels, with 5.2M views added up.
- Median of 33.6K views: half of the Reels stayed below that.
- The highest had 1.2M views, 35 times the median.
- 9 passed 100K views and 7 did not reach 10K.
- The profile has 19.3K followers.

## A few Reels pull almost everything

The four most viewed add up to 63% of all views. The average misleads: it rises with whatever went viral and hides the ordinary video. That is why I look at the median.

7 Reels stayed under 10K. They count too.

## Views, reach and shares

Views count how many times the video was played, including the same person more than once. Reach counts how many different accounts saw it. A share is when someone sends the Reel to another person.

The most shared Reel was also the most viewed: 48,292 shares for 1.2M views.

## What I do with this

I write the numbers down so the next video comes out better, and I go through them in the [mentoring](https://daviandrei.com.br/en/services/instagram-mentoring). The most viewed Reels are in the [portfolio](https://daviandrei.com.br/en/#portfolio).

## Want to look at your profile this way?

In the mentoring I review your profile and your latest videos. https://daviandrei.com.br/en/services/instagram-mentoring/

Page: https://daviandrei.com.br/en/blog/what-my-reels-taught-me/